Welcome to the Attention Economy

Social media provides marketers with a whole new way to share their brand messages, with advanced tools and options that enable you to not only hone your outreach efforts, but to also get a better understanding of who the people you're trying to reach are and what they're interested in. But social is also different from the traditional marketing approach, something many still fail to realize. Many brands still see social as another broadcast opportunity, another way to reach as many people as possible by shouting your message from as many platforms as you can.
But it just doesn't work like that.
The fundamental difference between social media marketing and traditional outreach platforms (like TV, radio and magazines) is that social media is 'social'. And while broadcast is still an important element - more people hearing your message increases the opportunity to build connections - the 'social' element is also crucial to your overall success.
The brands that broadcast, and fail to communicate - or more importantly, listen - via social, are simply not maximizing the opportunity that the medium provides, and in doing so, they're also limiting their outreach. And as more and more noise floods our various media platforms, the brands that are able to attune their message to their customer needs, and communicate directly with them, are the ones that are poised to win out.
Underlining this, LookBookHQ have created this new infographic which provides an overview of the current media landscape, and how consumers are being flooded with information, making it increasingly difficult for brands to cut through - even with access to more options to do so. The amount of noise underlines the importance of tuning your marketing messages into the specific niches and audience segments of most relevance to your products and services, and creating better connections with your audience through social connectivity and responsive options.