1. Run Targeted Contests
I’ve seen and worked with brands running contests on Facebook for years and it works. It works wonders. The challenge is: If you give away an iPad, Macbook Pro or new hoverboard – it’s very possible that the people who enter your contest will consist of everyone and anyone. If you want to grow your following, you want to ensure that the followers you’re acquiring are relevant and potential customers. So make sure the prize you’re giving away is high quality and aligned with the interests of your audience.
2. Content Curation
It’s easy to spend hours looking for content to share on social media. Content curation is the act of sifting through the noise to find the signal. The best content curators understand that content curation isn't about content aggregation. It's not about sharing for the sake of sharing - it's about finding content that will educate your audience and in most cases, uncovering content that your audience hadn't come across before.
3. Tweet Optimization
Thread your tweets back to one another so your old tweets show up in a users timeline. Rather than letting old tweets disappear, reply back to your older tweet, remove the @mention that Twitter auto develops and upon pressing send – the tweets will link up.
4. Paid Advertising
There’s no question that paid media works best on Facebook. If you have the budget, invest in spending some cash on acquiring followers who have interests that line up with your page.
5. Cross Marketing & Promotion
Tell people on one channel that you’re also on another channel. Share it via your Facebook Page and even your Snapchat account. You’ll be surprised by the amount of people who follow you on one channel but not another. On Snapchat (and now Twitter) you can easily access your personal QR code which can be distributed on other networks.